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4 Common Hurdles to Overcome in Global Ecommerce

July 19, 2021 by admin

Accompanying the rise in popularity of online shopping are increasing global ecommerce opportunities. Shoppers can get the latest and greatest products with just a few clicks, even if their favorite store is literally an ocean away. Brands can also pursue an omni-channel approach—offering physical stores and online-only options for shoppers near and far. It’s an exciting time for the industry.

But global ecommerce, while rewarding, is not effortless. It requires handling more moving parts to facilitate smooth, secure international sales. Here are four common global ecommerce hurdles entrepreneurs will have to overcome to be competitive in a worldwide market. 

Payment

Accepting payment on an international scale is a multi-faceted challenge. How can customers pay? How does payment preference vary by location? How can you ensure secure payment regardless of endpoint device or location?

The first step is understanding the needs and wants of your target market. As CPC Strategy writes, consumers prefer different payment methods depending on what they’re accustomed to using. While over half of shoppers in Japan prefer to pay with a credit card online, 70 percent of shoppers in Germany would choose Bank Wire Transfer or Direct Debit as a payment method. Failing to offer the best payment method to customers could cause them to abandon their carts and shop elsewhere.

Global ecommerce payment innovation has progressed in leaps and bounds, and cloud based ecommerce solutions have allowed online stores to expand their range of payment options without sacrificing security. The Payment Card Industry Data Security Standard (PCI DSS) becomes even more important when you’re crossing borders. 

Language

To sell to an international customer base, you’ll have to speak their language and a quick auto translation will do more harm than good. Take this cautionary tale courtesy of Business News Daily: When KFC opened in Beijing in the 1980s, its slogan “finger-lickin’ good” translated to “eat your fingers off.”

In addition to accurately translating your online store’s offerings, including the home page, product descriptions and your contact information; you’ll have to implement customer service channels capable of handling inquiries in different languages and time zones. Simple, accurate translation often starts with your platform itself. For example, several of Shopify’s themes come translation ready—all your team has to do is select the language. 

Legalities

What may be legal to sell in your country may be illegal in another. Before you offer any products worldwide, do your due diligence—especially if you sell sensitive products. For example, some countries have strict rules regarding disclosure on nutritional labels. It’s your job to know your industry and how it relates to local laws so your ecommerce store does not accidentally land itself in hot water by violating them. 

Logistics

Logistics like shipping are especially important when it comes to online sales. When a shipment arrives and is cleared by customs, a logistics company driver must then upload items they need delivering and take them to designated pickup stations or delivery addresses. Online stores must set forth a firm shipping and delivery policy so customers know exactly what to expect. According to Ecommerce Guide, here are the staples of a solid policy that aims to prevent misunderstandings and costly mistakes:

–Expected delivery timeframe (so international buyers know when to expect packages)

–Cost (while cost may be higher for global shipping, it’s better to be honest up front)

–Special shipping promotions and conditions (free after a threshold, discounted, etc.)

Global ecommerce is on track to grow immensely in the coming months and years. As you set your sights on seamless international sales, face these hurdles head on to figure out the best solution for your customers and your bottom line.

Filed Under: Finance Tagged With: business, company, ecommerce, online business, online sales, organization, retail, sales, selling

John Bradberry Charlotte NC – How to Make Your Stall The Best In The Shopping Center

September 28, 2017 by admin

Myself and my colleague John Bradberry Charlotte NC resident and business expert spend a great deal of time with a wide range of businesses trying to help them to take the leap to the next level whilst being aware and careful of how they exposed financially. Last week we had an interesting time in a shopping center in Charlotte, trying to help a young man increase the revenue of his stall, his first foray into business.

This was the first time that we have helped someone on such a small level yet it was actually surprising how many of the methods that we use for big businesses, could also be applied here. If you are a stall owner in a shopping center, here is how you can make it the very best that it can be.

Work With The Business

Most shopping centres are open from 9 until around 10pm at night, opening hours which someone who does have a stall would be unlikely to be able to work all of. Stall owners can not afford to pay staff and nor should they so it is about opening up your stall at the time when there is the largest footfall. After doing this for just 1 week, our stall in Charlotte upped its takings by over 6% on the previous week.

Collaborate

There is nothing wrong with starting a community with your neighbours and offering deals between yourselves. Next to the stall there was an independently owned milkshake bar and we managed to strike a deal with them that gave all clients who bought more than $10 worth of items from the stall, a $2 off coupon for the milkshake store, and we would cover $1.20 of the cost of the coupon. This agreement helps to boost the milkshake bar’s customers as well as our own and it worked out really well.

Selective Design

Whine comes to the design of your stall you really have limited options in terms of what you can do with the space that you have. The two rules that I would suggest that you abide by are these, if your products look messy, customers won’ be interested and if your products look too perfectly aligned, customers won’t want to to touch them. The bets course of action is to present your products in an inviting way, play around with the design and see how customers react.

Grab Attention

As a small stall in amongst many big shops, you must grab the customers attention, for this you could use bright colours, music or visual aids which will grab the attention of the client for just a second, enough time to bring them in. You should also have your prices clearly displayed, customers don’t alway like coming and looking at your products to see the price for fear that they will be hassled so having your prices clearly marked can really help to boost your sales and take your stall to the next level.

Filed Under: Finance Tagged With: business, commerce, market, market stall, sales, selling

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We left our home in Sydney, Australia many moons ago in May 2012 and, other than a brief stint back in Perth for Christmas and a wedding in early 2014, we have been travelling the world nomadically ever since, running a business from our laptops and we’re here to show you how to do it!